When looking for service providers like window cleaners, plumbers, or locksmiths, Google is the first place people turn to.
They know they will find the best service providers there.
As a window cleaner, the onus is on you to ensure your website is one of the first few results people see when they search for window cleaning services. And the only way to make sure of that is via SEO.
SEO, Search Engine Optimization, is a series of steps involved in ranking websites on search engine search result pages (SERPs). Whether you’re a product or a service-based business, appearing on search engine SERPs will help you gain exposure and make more sales.
In this post, we will be looking at the best SEO services for window cleaning to make your window cleaning business rank well on search engines.
Ready? Let’s ride.
Best SEO services for window cleaning: 10 key SEO elements you mustn’t joke with
1. URL Optimization: Choosing the right window cleaning domain name
2. Website optimization: Optimize your window cleaning website
3. Proper site segmentation: Have separate web pages for each window cleaning service you offer
4. Blogging: Blog consistently
5. Keyword optimization: Create keyword-rich website and blog content
6. Local SEO: Optimize content locally
7. Price optimization: Create user-friendly price listings
8. Image optimization: Optimize images and photos for SEO
9. Social Proof: Have a section for customer reviews
10. E-A-T aggressively: Expertise, Authority, and Trustworthiness
Understanding the importance of keywords and user intention in SEO for window cleaning companies
Before discussing the twelve key elements highlighted above, it’s important to first establish some fundamentals like keywords and user intentions (search intent).
User intention
Refers to the purpose for which a person is searching on a search engine.
Keywords
Refer to topics that define what your content is about.
In the world of window cleaning service SEO, these two factors are quite essential. One, because searchers looking for this type of service are quite explicit in how they search on Google. Secondly, people looking for this type of service almost always prioritize certain keywords.
For example, when someone wants to look for a window cleaning service, they will likely enter the following phrases into the Google search bar:
- Window Cleaning Service + [Location] – e.g., Window Cleaning Service Toronto
- Window Cleaner + [Location] – e.g. Window Cleaner Florida
- window cleaning services + [Location] – e.g., window cleaning services London
These are keyword-rich searches. From a human and search engine perspective, it’s easy to tell what the person doing this search is looking for.
So basically, what Google will do is aggregate all the Window cleaning services in the specified location that satisfy the majority of their ranking factors. Some of these ranking factors are the 10 key elements we will talk about later.
Besides this, there are two other popular search patterns adopted by people looking for services like window cleaning. These are:
The use of ‘near me’ and ‘best.’
- window cleaning services near me
- best Window Cleaning Service near me
- Window Cleaner near me
- best Window Cleaner near me
- Window Cleaning Service near me
In both cases, the searcher’s intentions are crystal clear. For the first one, the searcher wants Google to show them the window cleaners closest to them. And for the other one, the searcher wants Google to show them the window cleaners they think are the best around them.
To answer both queries, Google will do either of the two things below.
1) For ‘near me’
Google will display the window cleaners in that location that have optimized for local listing. In other words, window cleaners who have done their local SEO optimization (Google My Business).
2) For ‘best’
Google will display window cleaners it perceives to be the best in that area. This is usually based on signals like online reviews, SSL certificate, pricing, E-A-T, proof of legitimacy, site traffic, bounce rate, click-through rate, etc.
If your business acquires a decent score per these factors, you can rest assured your window cleaning business will be displayed anytime someone makes this kind of search.
Best SEO services for window cleaning: 10 key SEO elements you mustn’t joke with
Some of the SEO elements you’ll find here are simple processes you can do on your own. Talk about image optimization or URL optimization. However, for the more complicated ones like website optimization or keyword research, you may need to hire the services of an SEO company for window cleaning.
1. URL Optimization: Choosing the right window cleaning domain name
For window cleaning businesses, website optimization starts with the site’s domain name. The kind of name you choose has a bearing on how quickly search engines recognize you and searchers remember you.
Once upon a time, people used keywords in domain names to make search engines quickly spot them. Back then, you would see stuff like Jamesblakewindowcleaningservice.com. Nowadays, such a trick doesn’t work anymore. Search engines are now wiser.
Below are the few things that matter as far as domain names are concerned.
· Making sure you use top-level domain extensions. E.g., .com, .co.uk, .net, .ca, etc.
· Using brandable domain names. E.g., your company name
· Using very short domain names
· Avoiding hyphens. Don’t go house-of-window-cleaning.com.
· Using relevant single-word keywords like window, cleaning, commercial, house, home, washing, office, etc. For example, Expertcleaners.com, Windowsexpert.com, etc.
2. Website optimization: Optimize your window cleaning website
Regardless of the type of website, there are some things Google expects to see on every site for it to rank. These things are known as the on-page site optimization elements. They include:
- Mobile responsiveness
Your window cleaning website must remain functional and aesthetically pleasing on devices of all sizes. It mustn’t appear sleek on smartphones and cringe on tablets or desktops.
- Fast loading sites
Your window cleaning website must load very fast, even if a user is accessing it from a device with slow internet connections.
- Extremely low downtimes
Of course, it is normal for sites to go offline sometimes. However, Google doesn’t expect it to happen too often.
- Extremely low bounce rates
To satisfy search engines, you need to maintain a low bounce rate. If users enter your window cleaning website and exit after a few seconds, Google would assume your site isn’t good enough, or your service isn’t satisfactory enough. In their eyes, you’ve got a high bounce rate.
- Safe and secure
Your website must be secure so that customers’ information isn’t hacked. SSL certificate is how Google affirms whether a site is secure or not.
They also consider your proof of legitimacy, such as contact details, certifications, accreditations, etc.
A window cleaner accredited under a reputed authority is more trustworthy in the eyes of Google than the one that isn’t.
3. Proper site segmentation: Have separate web pages for each window cleaning service you offer
Let’s assume that your cleaning agency offers custom window cleaning services like:
· Hard water removal
· Glass door cleaning
· Window screen cleaning
· Interior window cleaning
· Exterior window cleaning
It may be tempting to describe all your services on one page – say, a landing page. But that will affect your SEO.
It’s more profitable – SEO-wise – to create a separate subpage for each type of service. When you have a separate page for each service, you get plenty of chances to optimize for the right keywords. Also, having a separate subpage for each service ensures searchers get directed to the exact page containing what they’re looking for.
Finally, having separate subpages lets you create richer content – quality and quantity-wise – for each service.
4. Blogging: Blog consistently
Blogging and SEO go hand in hand. By creating interesting and informative pieces that answer users’ queries, Google will reward you with a place on the SERPs.
The beautiful thing about services like window cleaning is there are no shortages of blog topics to write about. Homeowners and company owners are usually on the lookout for tips for improving the condition of their windows. This allows window cleaners to target a wide variety of keywords.
A simple search of the phrase ‘window cleaning tips’ on a tool like Ahrefs, for example, can show you hundreds of blog topic ideas to target. Imagine creating content for all. That’s a lot of answers you’ve put out there. Besides the direct SEO rewards you get from Google, the fact you answered the searcher’s question can also encourage them to check out your service and hire you.
Finally, blogging allows you to create in-bound and out-bound links, – two of the most important search engine ranking factors. By creating blog posts, you can easily link back to other pages/posts on your website (in-bound) or to other people’s web pages (out-bound).
5. Keyword optimization: Create keyword-rich website and blog content
From your homepage to service pages to blog pages, you need to make sure you’re publishing strictly keyword-rich content. Keywords give necessary contexts to your content. It makes search engines quickly understand what a page or post is about.
To determine the right keywords for each web page, leverage tools like Ahrefs, SemRush, Semstorm, Keywordtool.io, or Google Ads Keyword Planner. Some people pick one or two of the listed tools, whereas others use them in tandem. The latter practice is better as it gives you an extensive data.
An outdated practice people still use is the act of keyword stuffing. We advise against that. Don’t think you can game search engines by repeating keywords or their synonyms countless times in your content. Once you have a keyword density of over 2-4% on a web page, you’re already stuffing that web page.
A better practice is the use of LSI keywords. LSI (Latent Semantic Indexing) keywords are conceptually related terms that search engines use to deeply understand the content of a webpage.
So, instead of stuffing your web pages with words like window cleaning or window cleaner every time, go for LSI keywords like window washing, clean windows, spring cleaning, etc.
6. Local SEO: Optimize content locally
As a window cleaner, you need local SEO more than anyone else. Many of your prospects who’re looking for cleaners online search with local intent. They are looking for window cleaners that are closest to them or window cleaners who’re the best in their neighborhood.
To ensure searchers find you, you have to optimize your site locally. The quickest way around that is via Google My Business. Google My Business is a simple step-by-step process that helps you list your business on the Google space.
7. Price optimization: Create user-friendly price listing
Adding a price list on your web pages makes sense because some searchers actually look for that. Someone can come to Google and type, ‘How much is an interior window cleaning service near me.’ To answer this query, Google can only display sites that have price-based content.
Of course, this may not be a top-ranking factor, but it’s one Google considers based on its usefulness to searchers.
8. Image optimization: Optimize images and photos for SEO
The habit of taking images off the internet is not really good from an SEO perspective. If you must take images off the net, make sure they are paid ones. The best kind of photo for SEO is one you create yourself.
Also, before uploading images on your site, ensure they’re well-optimized. Image optimization involves practices such as:
· Image resizing
· Image file size reduction
· Image file size optimization
· Application of captions
· Addition of image structured data
· Image alt text addition
· Application of primary keywords in the image alt text
9. Social Proof: Have a section for customer reviews
Have a section on your site that talks about client reviews. If possible, it can be somewhere on your homepage. That way, users can quickly see it.
Having a review section helps to showcase social proof. And that is great for proving your trustworthiness.
10. E-A-T aggressively: Expertise, Authority, and Trustworthiness
At the end of the day, the job of a search engine is to connect searchers with the most reliable service providers.
To ensure that is always the case, search engines prioritize service providers that E-A-T aggressively.
To E-A-T means to showcase the following:
- E = Expertise
(This Shows that you’re good at what you do)
You can showcase your expertise by displaying your window cleaning accreditations, qualifications, and certifications.
- A = Authority
(This shows that you’re one of the most reputable sources of information in your niche)
You can showcase authority by creating content (blog posts, infographics, unique images, videos, charts, maps, etc.) that other people link back to.
- T = Trustworthiness
(This Shows that you can be trusted)
You can showcase trustworthiness by getting SSL certificates, customer reviews, social media presence, or displaying contact address on pages.
Final Words
Service-based businesses have a little advantage over product-based businesses in that searches relating to them often follow certain patterns. Crack this pattern, and you’ll become the go-to guy.
We hope the tips we’ve provided here can help you crack your Best SEO services for window cleaning.