It’s every website owner’s dream to rank very high on search engines like Google, Bing, etc. SEO is a process where website owners optimize their web pages to increase traffic. A good optimization website will bring more sales and engagement.
A website without proper optimization will not be seen even if you have the best content.
Aside from just optimizing, your page needs to have clickable content that touches different topics. This would also help in your engagement, like post likes, comments, and shares.
Blogging and SEO both work hand-in-hand to give you the best possible attention. A good blog will increase the SEO quality of your website.
In this post, we will give you an insight into how blogging affects SEO.
The following are factors that affect Blog SEO:
- Dwell Time
- Page speed
- Mobile quality
- Links
- Social signal
- Optimized content
- Index date
- Recent data
- Domain Age, URL, and Authority
Dwell Time:
This has to do with the amount of time spent on your page by visitors. The amount of time the user comes into the page and when he leaves is the dwell time. The user interface of your website also places a vital role in how visitors engage on your website. A good user-friendly website will be found appealing by visitors. The metric shows search engines how valuable your content indirectly is to readers. It stands to reason that the more time they spend on the page, the more relevant it becomes to them.
Dwell time can affect your SEO as most search algorithms do not understand your strategy. Your intention for a blog may be for the shorter term meaning lesser time spent on your website.
You shouldn’t try to manipulate your content strategy if it is not going to bring any improvement to your metric.
Page speed:
The speed of your page can be affected by many things, including using codes that are not necessary or plugins. All this will make your website slow will take time to load. You should reduce the codes and plugins used on your website.
You can use tools like HTML- cleaner to find unnecessary codes and remove them from your website.
It is also advisable that you select plugins that you will is important for your website. Plugins that affect your site’s front-end can slow it down, and you will have to uninstall them. This will help to improve your site’s overall speed.
Mobile quality:
A lot of traffic on the google search engine all comes from mobile devices. This is because mobile device is widely used around the world. Trying to optimize your page for a mobile device will affect your SEO strategy. Most pre-made site themes are now mobile-friendly, so all you’ll need to do is change your CTA button and increase the font size.
Ensure that you keep an eye out for website performance on mobile devices. Use tools like Google Analytics Dashboard to look at your traffic. Then ensure that you carry out mobile site speed tests regularly.
Links:
Links are very important and also affect your SEO strategy. This link makes up the internet, and they include the following:
- The Inbound links
- The outbound links
- Internal link
The inbound links:
This link is used by Google to determine how relevant your content is. They are also called backlinks and are used to connect another website to your page.
The outbound link:
It is used to link relevant, authoritative sites in your niche.
The internal links:
Linking to your content can help Google and site visitors connect better to your pages. For example, if you have an authoritative page and then you link back to this page often, search engines will get the impression that that page is one of the most important on your website.
Index date:
The main aim of search engines is to look for relevant information for its users. It makes use of date indexes to determine the relevance of content. This is another factor that affects SEO strategy.
As a web owner, you can improve your date indexes by using a Historical Optimization Strategy. This will help you change blog posts and give them new data. It saves you time from writing a new blog post on your website.
Site crawlers will reindex the page, taking the updated content into account, and give it another chance to compete in the SERP.
Recent data:
This is another indirect SEO ranking factor that can be included in blog posts. Recent data provide visitors with relevant and accurate information, resulting in a valuable user experience. When your site contains original, up-to-date data, you are informing the search engine that this site is useful and relevant to your readers.
By doing this, you are informing the search engine that this type of data is related to the content you’ve published. From the perspective of readers, providing accurate, useful data means more time-on-page and a lower bounce rate.
Domain Age, URL, and Authority:
This is another factor that affects SEO ranking. The older website domain is believed to get the most ranking compared to the new ones that were just created.
Aside from the age of the domain, the exact match is also valuable, relevant, and has quality. This also will bring traffic to the website ranking.
You should also focus on the URL that will promote your business or company.
Open Site Explorer can be used to check domain authority or page authority. Simply enter your URL into the page search box to get a report that includes domain authority, page authority, established links, and new links.
Social Signal:
Sharing your post on social media brings more traffic to your website. If you notice a site that is top-ranked on google, get it from social share. Search engines like google have said that social shares are not a criterion for ranking.
Social sharing helps to bring more organic traffic to your blog post. It also allows your post to get more backlinks.
Using social share to get traffic, you would need to have a strong social presence yourself to get results.
Smash Balloon is a tool you can use to share content on all social networks.
How to Optimize Blog Content for Search Engines
Conduct Keyword Research:
It is important to know what your readers are interested in; this will give you a proper direction for what to post. Giving your engaging audience content will attract more traffic. Keyword research can be very tasking, but with a good strategy, you are good to go.
I advise that you start with the topic that you can reach, then with time, you will increase your post and topics.
Know your Audience:
It is important to know who your audience is. They are the ones that are going to interact with your content. Your audience will give you an insight into the type of content they are interested in.
Buy a persona is a tool you can use to understand your audience. It will show their metric ranging from behavior, Demography, etc.
Add Visual
A post that has images and video with it will bring more traffic to your website. People are more interested when it comes to images and videos, just text alone. A post with clear images, graphics will be found appealing to your audience. So, create those creative posts and add sweet videos to them.
Use A good Title:
The title of your blog post is the first thing a reader sees when they come across your article, and it has a big influence on whether they click or scroll down. To pique the reader’s interest, a catchy title employs data, poses a question, or begins with curiosity.
A good title should have an element of words of power, emotion, rarity, and ubiquity. These types of words in the right proportions in a blog title will capture your readers’ attention and keep them on the page.
Experience:
Aside from just looking for traffic for your website, the overall experience on your website must be top-notch. Create good engaging stories that your audience will enjoy. The page speed must be fast, and pages should open faster.
Use small images and reduce the number of videos on every page.
A good website that user friendly will always bring a user back, and this brings large traffic to your page.
You’ll be well on your way to publishing an article optimized for search engines if you focus on what the reader wants to know and organize the post to achieve that goal.
Blog SEO Tips you can use for your website:
- Long-tail Keywords
- Structure your post
- Optimize for mobile Device
- Include the image in the Text
- Limit topic tags
- Update old content
Long-tail Keywords:
Do not use more than one or two keywords for your post. Using too many keywords will not help your SEO strategy. Also, ensure that your post answers the questions of your visitors. As a result, you should use keywords in your content in a way that does not feel forced or unnatural. That’s one way to implement on page and keyword research for SEO strategy.
Structure your post:
Another thing to do as a website owner is to create a good structure for your post. A blog post should have an organized structure from top to bottom. This will make it easier for your readers to understand. A good blog post should have the following:
- The title tag is what will appear when visitors use the search engine.
- Header& Body, this consists of all your content in the blog post, the heading the introduction part. The body part is where you explain the topic to your audience.
- URL, The Search engines use your URL to determine the topic of your post, and it’s one of the first things they’ll crawl on a page.
- Meta Description: This is used to provide search engines and readers with information about the content of your blog post.
Optimize for Mobile Devices:
As a website owner, you need to optimize your website for mobile devices. Mobile device traffic is what Google prioritizes these days. That means you need to work on optimizing your website for the mobile device.
The responsive design tool allows for blog pages to have a single URL rather than two, one for desktop and one for mobile, respectively. This improves the SEO of your post because any inbound links that come back to your site will not be divided between separate URLs.
Use Image with your text:
Using an image with your text will give an appealing look to your blog post. Search engines use images to increase blog traffic.
Because search engines cannot “see” images in the same way that humans can, an image with text informs the search engine about what the image is about. This, in turn, helps those images rank higher on the search engine’s image results page.
You can attach the images when in the HTML part of the website.
Limit topic tag:
Topic tags can help organize your blog content, but using too many of them can be dangerous to your website.
Take some time to clean up your current blog posts if you’re concerned that they have too many similar tags. Select several topic tags that you believe are relevant to your blog and are not too similar to one another. Make use of those keywords to tag your posts. You don’t have to bother about duplicate content this way.
Update old Content:
it is not easy to work on new content, so it is advisable that you work on your old post. It takes a lot of time to create a new blog post and also for it to start to bring traffic. It would take for it to settle on the search engine. Updating old blog posts takes a lot less time and resources to update existing content rather than creating a brand new article.